{"id":237,"date":"2020-05-07T13:17:33","date_gmt":"2020-05-07T17:17:33","guid":{"rendered":"http:\/\/pcgestion\/Corpo_WP\/en\/?page_id=237"},"modified":"2020-06-08T14:26:21","modified_gmt":"2020-06-08T18:26:21","slug":"in-store-promotions","status":"publish","type":"page","link":"https:\/\/www.pressecommercecorp.com\/en\/our-operations\/publisher-services\/in-store-promotions\/","title":{"rendered":"In Store Promotions"},"content":{"rendered":"\n
IN STORE PROMOTIONS<\/h5>\n\n\n\n
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Presse Commerce<\/strong> makes its network of affiliated Canadian members available to publishers.Providing quality promotional programs since 1990 and with over 300 magazine retail specialists across Canada, The Presse Commerce Chain is the largest chain of magazine outlets in the country.<\/p>\n\n\n\n

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Increase the sales and the notoriety of your title(s) by giving them strong and continuous exposure, while emphasizing special issues. Our philosophy is to encourage the repetition of customer purchase through our unique promotional programs; all in line with any publishers\u2019 needs and budget.<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n

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\"Merchandising\"<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
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MERCHANDISING PROGRAM<\/h5>

Window, cash, promotional block & above mainline<\/strong><\/p><\/div>\n\n\n\n

Give your magazine the exposure it deserves! Get year round exposure in 4 high traffic displays in each participating store. This is in addition to your permanent mainline positioning.
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Duration : Annual<\/strong>
\nOutlets : 110<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n

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\"Extra\"<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
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EXTRA! EXTRA!<\/h5>

Above corresponding section<\/strong><\/p><\/div>\n\n\n\n

A sustained presence is the key to success. This is what the Extra\/Extra program offers you! Full faced positioning above the mainline section where your publication is always on display.
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Duration : Annual<\/strong>
\nOutlets : 90<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n

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\"digital\"<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
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DIGITAL SIGNAGE<\/h5>

Checkout transactional screens
\nGiant screens behind the cash counter\n<\/strong><\/p><\/div>\n\n\n\n

Instantly capture the customers\u2019 attention and give your title the visibility it deserves. Take advantage of our strategically positioned transactional screens and our impossible to miss giant screens.
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Duration : Monthly<\/strong>
\nOutlets : 25<\/strong><\/p>\n\n\n\n

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SAMPLING SERVICE<\/h5><\/div>\n\n\n\n

Presse Commerce makes its network of corporate outlets (Multimags and Jac & Gil stores) available to advertisers, in order to offer its customers promotionally printed material.
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STOP THE PRESSES!<\/h5>

Window, cash, promotional block & above mainline\n<\/strong><\/p><\/div>\n\n\n\n

Combine the annual presence offered by the Extra\/Extra program with the strength of the Merchandising program! Throughout the year, give your publication continuous exposure above the corresponding section and highlight special issues during the year with additional high volume positioning.
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Duration : Annual<\/strong>
\nOutlets : 110<\/strong><\/p>\n\n\n\n

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\"best<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
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BEST SELLERS<\/h5>

Cash Display\n<\/strong><\/p><\/div>\n\n\n\n

Bet on impulse purchasing by displaying your magazine at the checkout. Strategic placement in the most coveted position guarantees customer recognition.
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Duration : 2 weeks<\/strong>
\nOutlets : 50<\/strong><\/p>\n\n\n\n

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\"double<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
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DOUBLE TAKE<\/h5>

Cash Display\n<\/strong><\/p><\/div>\n\n\n\n

Feature your title for 2 weeks on an innovative, elevated cash display. Uniquely designed to be seen immediately upon entering the store as well as when approaching the cash.
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Duration : 2 weeks<\/strong>
\nOutlets : 25<\/strong><\/p>\n\n\n\n

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HEADS & TAILS<\/h5>

2 sided floor display\n<\/strong><\/p><\/div>\n\n\n\n

With full facings on both sides of this display, this program is a guaranteed winner. This is a user friendly position in a high volume area of the store that is not easily overlooked.
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Duration : 2 weeks<\/strong>
\nOutlets : 40<\/strong><\/p>\n\n\n\n

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AT FIRST SIGHT<\/h5>

Store entrance display\n<\/strong><\/p><\/div>\n\n\n\n

Your magazine will be the first title seen by potential buyers as they walk into the store. This attractive and full faced display is guaranteed to grab the customers attention.
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Duration : 2 weeks<\/strong>
\nOutlets : 50<\/strong><\/p>\n\n\n\n

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HOT POCKET<\/h5>

Pocket at front of mainline\n<\/strong><\/p><\/div>\n\n\n\n

Showcase your title for 2 weeks or more in a single pocket per category, designed to make your title stand out from the crowd.
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Duration : 2 weeks<\/strong>
\nOutlets : 50<\/strong><\/p>\n\n\n\n

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TRILOGY<\/h5>

Pocket at front of mainline\n<\/strong><\/p><\/div>\n\n\n\n

Why not dominate the entire section with 3 pockets and ensure your magazine(s) cannot be overlooked. For 2 weeks, you can be front and center with 3 covers of the same title or 3 different magazines of the same category.
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Duration : 2 weeks<\/strong>
\nOutlets : 55<\/strong><\/p>\n\n\n\n

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MADE TO ORDER<\/h5>

Floor decals; Posters; Personalized pockets; Discretion panels\n<\/strong><\/p><\/div>\n\n\n\n

We like to think outside the box. Can’t find the program that’s right for you? Let us offer you an innovative concept that will meet your needs and promote your title in an original way.\n<\/p>\n\n\n\n

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LAUNCH \/ ANNIVERSARY<\/h5>

Pre-sale of issue\/Hot Pocket\/At First Sight\n<\/strong><\/p><\/div>\n\n\n\n

Give your title all the visibility it needs to launch by displaying your first issue in a Hot Pocket. This allows you to announce your arrival in store thanks to its small dangler with great wording. This program also includes the distribution of a pre-sale insert in several of our main outlets, in addition to benefiting from exposure in the At First Sight display (also available for a anniversary issue).
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Duration : 2 weeks<\/strong>
\nOutlets : 80<\/strong>\n<\/p>\n\n\n\n

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\n\n\n","protected":false},"excerpt":{"rendered":"

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